Our brand development office offers comprehensive brand consulting for companies that want to strengthen their identity and communicate authentically. Through strategic analysis and creative concepts, we develop customized solutions that uniquely position your brand. Our brand consultancy accompanies you from the initial idea through to implementation so that your brand is perceived sustainably and effectively on the market.
As “The Brand Professor” and “Consumer Philosopher”, I speak in ARD and ZDF magazines (including Markencheck, Plusminus) as well as on NDR (including MARKT) or on WDR, SWR, MDR. I can also be heard regularly on Deutschlandfunk and NDR Kultur.
I studied socioeconomics and brand sociology at the University of Hamburg and psychology at the University of Lyon. After my studies, I worked for many years at the Institute for Brand Technology in Geneva in the field of brand management and brand strategy for global companies. This was followed by a short period in the protocol of the Bundestag in Berlin. Still impressed by the power of the brand and its socio-economic dynamics, which were largely unknown in Europe until then, I was finally drawn back into business.
I worked in advertising agencies and companies as a strategist and marketing manager. In 2006, I founded the research and consulting company Büro für Markenentwicklung in Hamburg. At the same time, I manage the innovation laboratory of Deutsche Seereederei.
In 2018, I was appointed to the world's first professorship for brand sociology by Mittweida University of Applied Sciences. I also teach at the University of Hamburg, Lucerne University of Applied Sciences and Arts and EMBA Hamburg. Guest lectures have taken me to England, Austria, Italy, Singapore and Indonesia. Our office for brand development in Hamburg
