From globally active medium-sized companies to social economy organizations, churches, and specialized family businesses: The Brand Development Agency supports its clients where it really matters—at the critical junctures where brands either gain traction or quietly lose it. Because that is precisely the real danger: not a spectacular collapse, but a creeping erosion. When brands start to seem arbitrary. When communication stops taking root. When growth comes at the expense of identity. Our clients come from over 37 industries and share a common realization: that brand management is not a communication problem, but a matter of entrepreneurial mindset. Whether it’s restructuring, reorientation, generational change in a family business, or tapping into new markets... the Brand Development Office doesn’t deliver concepts for the drawer, but solutions that work in day-to-day business.
Over 1,500 solved brand problems speak for themselves. And for our clients.
From globally active medium-sized companies to social economy organizations and specialized family businesses, the Brand Development Agency supports its clients through critical processes aimed at securing and enhancing the impact of their brands.
“The Ernsting family has been working successfully with the Hamburg brand experts on strategic and day-to-day business projects for more than five years. We appreciate their profound know-how and a performance-hardened pragmatism in the implementation. I can confidently recommend the Büro für Markenentwicklung/Office for Brand Development to anyone who wants to seriously advance their brand.”
“If you want to understand how a company of any size can profitably succeed in using the mechanisms of brand techniques, the Büro für Markenentwicklung/Office for Brand Development is the place to go. In the context of working together with Mr. Errichiello and Mr. Zschiesche, the brand potentials of a company are purposefully worked out and staged in such a way that the authenticity of one’s own performance becomes a distinguishing feature. Anyone who is then prepared to follow the recommendations of the brand sociologists on the use of these brand attributes will soon see that their company is gaining noticeable appeal and popularity. And that’s great for business!”
“The Büro für Markenentwicklung/Office for Brand Development has continuously supported the Deutsche Seerederei-Gruppe and me personally over the past four years in setting the strategic course for our brands (A-ROSA, aja, Henri Hotels)The results of their multifaceted work have shaped the direction of our brands and increased value creation. Based on recognized scientific knowledge, the brand sociologists develop practical solutions for day-to-day business. I have come to know the Büro für Markenentwicklung/Office for Brand Development as flexible, fast, and pragmatic and recommend it to companies that want to make their brands strong in the long run.”
“Arnd Zschiesche and Olivier Errichiello are no ordinary brand consultants, but brand forensic experts! Through their distinctive expertise in brand sociology, they were able to track down the essence and the building blocks of our brand with all its components, to extract them, and to make them tangible for us. We were spared the common platitudes of many brand consultants; instead, they distinguished points across all hierarchical levels with competence, empathy, wit, and humanity. Their consulting has brought our company a striking step forward.”
