Current book:
Oliver Errichiello holds the world’s first professorship in brand sociology and is one of the few brand consultants who combines academic depth with many years of practical experience: as a former marketing director, a strategic planner at renowned advertising agencies, and a consultant at the Institute for Brand Technology in Geneva. After studying socioeconomics and psychology in Hamburg and Lyon, he developed a consulting approach that consistently views brand management from its sociological substance rather than the zeitgeist. His expertise is not a matter of current discourse, but the result of over two decades of intensive engagement with what truly drives brands. He teaches at the University of Hamburg and Lucerne, as well as at the Lucerne University of Applied Sciences and Arts, and internationally, including in China.
He is the author of over 23 specialized and non-fiction books on brand management and a regular expert contributor to ARD, ZDF, NDR, arte, and Deutschlandfunk. His expertise is thus firmly established not only in consulting projects but also in academia and the public sphere. As the head of a company-owned innovation lab and a member of the advisory board for a major food and non-food company, he combines strategic brand management with corporate responsibility at the executive level and demonstrates every day that brand sociology is not just a theory, but a management tool.
Interview on Germany's most important news programme „Tagesthemen“ and "Tagesschau"
WOOHW! Conference, Zürich
CCW Conference, Berlin
Kitzsummit, Austria
Advertising congress, Frankfurt; DMEXCO, Cologne
