Our brand development agency offers comprehensive brand consulting for companies seeking to strengthen their identity and communicate authentically. Through strategic analysis and creative concepts, we develop tailored solutions that position your brand uniquely. Our brand consulting services guide you from the initial idea through to implementation, ensuring your brand is perceived in the market in a lasting and effective way.
As “The Brand Professor” and “Consumer Philosopher,” I appear on ARD and ZDF magazines (including Markencheck and Plusminus), as well as on NDR (including MARKT) and on WDR, SWR, and MDR. I am also a regular guest on Deutschlandfunk and NDR Kultur.
I studied socioeconomics and brand sociology at the University of Hamburg and psychology at the University of Lyon. After graduating, I worked for many years at the Institute for Brand Technology in Geneva, focusing on brand management and brand strategy for global companies. I then spent a short time working in the Bundestag’s records office in Berlin. Still impressed by the power of the brand and its socio-economic dynamics—which were largely unknown in Europe at the time—I was eventually drawn back to the business world.
I worked in advertising agencies and companies as a strategist and marketing director. In 2006, I founded the research and consulting firm Büro für Markenentwicklung in Hamburg. At the same time, I head the innovation lab at Deutsche Seereederei.
In 2018, I was appointed to the world’s first professorship in brand sociology at Mittweida University of Applied Sciences. In addition, I teach at the University of Hamburg, Lucerne University of Applied Sciences and Arts, and EMBA Hamburg. Guest lectures have taken me to England, Austria, Italy, Singapore, and Indonesia. Our Office for Brand Development in Hamburg
