The Büro für Markenentwicklung/Office for Brand Development is one of the most renowned strategy consultancies

Facts About Us

As of April 2026

40 Years of Work with Brands (Institute for Brand Technology, Büro für Markenentwicklung/Office for Brand Development, Brand Technology Research at the University of Hamburg)

15 years of brand-building as founder and managing director of the Brand Development Agency

15 years of TV and radio appearances as an expert, including on ARD, ZDF, N3, RBB, and Deutschlandfunk 

11 years as a lecturer in brand management at HSLU Lucerne 

3 professorships in brand sociology, marketing, and brand management

207 Brand Analyses and Brand Positioning 

11 Trademark Opinions 

5 Brand Histories 

180 brand workshops 

352 brand presentations and keynote speeches in 8 European countries 

21 books on brand management and communication management 

Over 500 newspaper articles, interviews, and blog posts on brand management 

 

Brand Consulting

Brand Consulting in Hamburg – Brand Development Agency

Brand Development Agency in Hamburg

Our brand development agency offers comprehensive brand consulting for companies seeking to strengthen their identity and communicate authentically. Through strategic analysis and creative concepts, we develop tailored solutions that position your brand uniquely. Our brand consulting services guide you from the initial idea through to implementation, ensuring your brand is perceived in the market in a lasting and effective way.


As “The Brand Professor” and “Consumer Philosopher,” I appear on ARD and ZDF magazines (including Markencheck and Plusminus), as well as on NDR (including MARKT) and on WDR, SWR, and MDR. I am also a regular guest on Deutschlandfunk and NDR Kultur.


I studied socioeconomics and brand sociology at the University of Hamburg and psychology at the University of Lyon. After graduating, I worked for many years at the Institute for Brand Technology in Geneva, focusing on brand management and brand strategy for global companies. I then spent a short time working in the Bundestag’s records office in Berlin. Still impressed by the power of the brand and its socio-economic dynamics—which were largely unknown in Europe at the time—I was eventually drawn back to the business world.


I worked in advertising agencies and companies as a strategist and marketing director. In 2006, I founded the research and consulting firm Büro für Markenentwicklung in Hamburg. At the same time, I head the innovation lab at Deutsche Seereederei.


In 2018, I was appointed to the world’s first professorship in brand sociology at Mittweida University of Applied Sciences. In addition, I teach at the University of Hamburg, Lucerne University of Applied Sciences and Arts, and EMBA Hamburg. Guest lectures have taken me to England, Austria, Italy, Singapore, and Indonesia. Our Office for Brand Development in Hamburg

Markenberatung
Büro für Markenentwicklung

THE BÜRO FÜR MARKENENTWICKLUNG / OFFICE FOR BRAND DEVELOPMENT IS ONE OF THE MOST RENOWNED STRATEGY CONSULTING FIRMS IN EUROPE

FACTS ABOUT US 

January 2025

40 YEARS OF WORK WITH BRANDS (INSTITUT FÜR MARKENTECHNIK GENEVA, BÜRO FÜR MARKENENTWICKLUNG/OFFICE FOR BRAND DEVELOPMENT, RESEARCH ON BRANDING TECHNIQUES AT THE UNIVERSITY OF HAMBURG)

15 YEARS OF BRAND BUILDING AS FOUNDERS AND MANAGING DIRECTORS OF THE BÜRO FÜR MARKENENTWICKLUNG/OFFICE FOR BRAND DEVELOPMENT 

15 YEARS OF APPEARANCES AS INDUSTRY EXPERTS ON TV AND RADIO STATIONS IN GERMANY 

11 YEARS OF EXPERIENCE AS LECTURERS IN BRAND MANAGEMENT AT THE LUCERNE UNIVERSITY OF APPLIED SCIENCES AND ARTS 

3 PROFESSORSHIPS FOR BRAND SOCIOLOGY, MARKETING, AND BRAND MANAGEMENT 

207 BRAND ANALYSES AND BRAND POSITIONING PROJECTS 

11 BRAND APPRAISALS 

5 BRAND CHRONICLES 

180 BRANDING WORKSHOPS 

352 BRANDING PRESENTATIONS AND KEYNOTES IN 8 EUROPEAN COUNTRIES 

21 SPECIALIST AND NONFICTION BOOKS ON BRAND MANAGEMENT AND COMMUNICATIONS MANAGEMENT  

OVER 500 NEWSPAPER ARTICLES, INTERVIEWS, AND BLOG POSTS ON BRAND MANAGEMENT

Brand consulting

Brand consulting in Hamburg - Office for brand development

Office for brand development in Hamburg

Our brand development office offers comprehensive brand consulting for companies that want to strengthen their identity and communicate authentically. Through strategic analysis and creative concepts, we develop customized solutions that uniquely position your brand. Our brand consultancy accompanies you from the initial idea through to implementation so that your brand is perceived sustainably and effectively on the market.


As “The Brand Professor” and “Consumer Philosopher”, I speak in ARD and ZDF magazines (including Markencheck, Plusminus) as well as on NDR (including MARKT) or on WDR, SWR, MDR. I can also be heard regularly on Deutschlandfunk and NDR Kultur.


I studied socioeconomics and brand sociology at the University of Hamburg and psychology at the University of Lyon. After my studies, I worked for many years at the Institute for Brand Technology in Geneva in the field of brand management and brand strategy for global companies. This was followed by a short period in the protocol of the Bundestag in Berlin. Still impressed by the power of the brand and its socio-economic dynamics, which were largely unknown in Europe until then, I was finally drawn back into business.


I worked in advertising agencies and companies as a strategist and marketing manager. In 2006, I founded the research and consulting company Büro für Markenentwicklung in Hamburg. At the same time, I manage the innovation laboratory of Deutsche Seereederei.


In 2018, I was appointed to the world's first professorship for brand sociology by Mittweida University of Applied Sciences. I also teach at the University of Hamburg, Lucerne University of Applied Sciences and Arts and EMBA Hamburg. Guest lectures have taken me to England, Austria, Italy, Singapore and Indonesia. Our office for brand development in Hamburg

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