As an international brand and communications consultancy, the Büro für Markenentwicklung/Office for Brand Development has been assisting numerous companies, organizations, and even churches with strategic and operational brand management and positioning since 2006—ranging from single-brand strategies to highly complex multi-brand systems, and from addressing specific issues to developing comprehensive brand strategies. It has been led by Prof. Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello since its founding.
Managing Director and Founder of the Büro für Markenentwicklung/Office for Brand Development. Brand sociologist and brand strategist. Areas of expertise: Complex brand analyses, brand architectures, and brand assessments.
Managing Director and founder of the Büro für Markenentwicklung/Office for Brand Development. Socioeconomist and brand sociologist. Areas of expertise: brand analysis, operational advertising and digitalization strategies, and green brand management (corporate social responsibility).
Research Associate at the Büro für Markenentwicklung/Office for Brand Development. Professor Emeritus at the University of Hamburg. Founder of brand sociology. Author of seminal works on brand management.
