Whether it’s a global annual conference, a sales training session for a medium-sized company, or an internal employee seminar: Prof. Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello bring brands to life… as a duo or individually, with a blend of scholarly depth and stylish entertainment. Worldwide.
Every presentation is tailor-made: featuring spot-on practical examples that address the cultural and industry-specific patterns of the respective audience while systematically broadening their perspective beyond their own horizons. Well-founded references to brand sociology ensure that the focus is on insights, not opinions. No buzzwords. No industry clichés. Instead: plain language that provides direction and inspires you to think for yourself.
Those who want to delve deeper than a lecture allows will find the ideal setting in our seminars and workshops. Whether it’s a half-day intensive workshop, a multi-day retreat, or a companion seminar format: here, we don’t just present—we work on concrete brand challenges specific to each company, yielding direct results that can be put into practice the very next day. The formats are flexible, but the standard remains the same.
In doing so, Zschiesche and Errichiello deliberately bring different temperaments to the stage. Zschiesche, down-to-earth and direct, has been providing answers to all strategic brand questions for over two decades; he confronts his audience with a clear rejection of money-wasting experiments and the everyday madness of advertising. Errichiello broadens the perspective: to social contexts, to what truly sustains brands beyond the zeitgeist. Together, they form a duo that is both grounded and visionary.
Berlin – Brussels – Dubai – Hong Kong – Frankfurt am Main – Innsbruck – Jakarta – Leipzig – London – Lucerne – Milan – Moscow – Munich – Paris – Beijing – Shanghai – Singapore – St. Petersburg – Stuttgart – Vienna – Zurich
