Whether for an annual conference, sales training, or employee seminar, Prof. Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello elucidate the full potential of a brand – as a duo or as individuals – with a mixture of information and savvy entertainment.
With pertinent concrete practical examples and sound references to brand sociology, each presentation is tailored to the individual questions of the audience and enables a view “beyond the end of one’s nose” into one’s own industry. In order to provide motivation for independent creativity, we speak plainly and dispel “industry wisdom.”