Whether you have 10 or 10,000 employees, every brand is highly individual and unique. No one-size-fits-all model does a brand justice. That’s why, at the Büro für Markenentwicklung/Office for Brand Development, we develop exclusively customized solutions—based on your brand’s genetic code.
We operate at the intersection of science and business reality, delivering clear results that can be applied immediately:
We work on branding 365 days a year—always staying up to date with the latest research. We’ve solved over 1,500 branding challenges. We can solve yours, too.
Our brand consulting firm is led by brand sociologists Prof. Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello. For over 20 years, they have been advising national and international companies on all aspects of strategic and operational brand management.
Their work combines scientifically grounded brand sociology with business practice. Whether it’s positioning, clarifying brand identity, or strategic realignment: We develop solutions based on your brand’s genetic code—clear, consistent, and actionable. As authors of numerous specialized books and regular contributors to renowned media outlets such as ARD, ZDF, and NDR, we stand for well-founded, substance-oriented brand consulting.
Our presentations are an integral part of our brand-building work. Whether at an annual conference, an executive workshop, or a sales training session, we communicate the principles of strong branding in a clear, concise manner with immediate practical relevance.
Our focus is not on trends, but on the fundamental principles of successful brand management. Our goal is to provide guidance and establish strategic clarity within the organization.
Our books complement our consulting work. They clearly explain how brand identity is developed, strengthened, and established over the long term.
From positioning and communication strategy to operational implementation, we convey brand-sociological principles that help companies build substance and systematically secure competitive advantages.
