Brand consulting: The path to a strong and distinctive brand

Brand consulting is a strategic process that helps companies to sharpen their identity, clearly address their target group and position themselves sustainably in the competitive environment. A brand is far more than just a logo or a name - it is the promise that a company makes to its customers and the perception that is created among the target group.

Develop a brand strategy: What is the brand's vision? What values does it represent? A clear strategy forms the foundation.

Target group analysis: Who are the customers and what are their needs? Brand consulting defines how a brand ideally addresses its target group.

Strengthening brand identity: From the logo to the colour scheme to the tonality - a brand's identity must be consistent and authentic

Positioning: The brand is positioned in the market in such a way that it is clearly differentiated from the competition and remains memorable.

Brand communication: A strong brand speaks with a consistent voice - online, offline and in all media channels.

 

What is brand consulting?

In a market flooded with a multitude of offers and messages, companies are finding it increasingly difficult to stand out. This is where brand consulting comes in. It helps to emphasise the uniqueness of a brand and communicate its strengths in a targeted manner. With a clear strategy, companies can build trust, arouse emotions and create long-term customer relationships.


Discover how our brand consultancy can help your company move forward. Contact us for a non-binding initial consultation!

 

The advantages 

  • Clear positioning: Companies know exactly what they stand for and how they want to be perceived.
  • Greater recognition: A strong brand identity creates familiarity and loyalty.
  • Competitiveness: Companies stand out from the crowd and remain relevant.
  • Sustainable growth: A well thought-out brand strategy ensures long-term success.
Markenberatung
Markenberatung Hamburg

Your brand as the key to success

Brand consulting is an investment in the future of your company. It ensures that your brand is not only visible, but also remains in the minds and hearts of your target group. A strong brand tells a story that inspires - and that is exactly what you achieve with professional consulting.

Impressum    |    Datenschutz    |    Markenradar Blog    |    Kontakt aufnehmen

Our brand development agency offers comprehensive brand consulting for companies that want to strengthen their identity and communicate authentically. Through strategic analyses and creative concepts, we develop tailor-made solutions that uniquely position your brand. Our brand consultancy accompanies you from the initial idea to its realisation, so that your brand is perceived sustainably and effectively on the market.


As ‘The Brand Professor’ and ‘Consumer Philosopher’, I speak on ARD and ZDF programmes (e.g. Markencheck, Plusminus) as well as on NDR (e.g. MARKT) or WDR, SWR, MDR. I can also be heard regularly on Deutschlandfunk and NDR Kultur.


I studied Socioeconomics and Brand Sociology at the University of Hamburg and Psychology at the University of Lyon. After my studies, I worked for many years at the Institute for Brand Technology in Geneva in the field of brand management and brand strategy for global companies. This was followed by a short period in the protocol of the Bundestag in Berlin. Still impressed by the power of the brand and its socio-economic dynamics, which were largely unknown in Europe until then, I was finally drawn back into the business world.

I worked in advertising agencies and companies as a strategist and marketing manager. In 2006, I founded the research and consultancy company Büro für Markenentwicklung in Hamburg. At the same time, I manage the innovation laboratory of Deutsche Seereederei.


In 2018, I was appointed to the world's first professorship for brand sociology by Mittweida University of Applied Sciences. I also teach at the University of Hamburg, Lucerne University of Applied Sciences and Arts and EMBA Hamburg. Guest lectures have taken me to England, Austria, Italy, Singapore and Indonesia. Our office for brand development in Hamburg

Brand consulting